“By activating each of the Four Quadrants of Viral Leadership identified in this book, you can step brilliantly into a new future. You will gain creative tools and find ways to innovate, build teams, organize around an idea or event, resulting in buy-in at every level for the vision – the key to creating lasting, long-term success.” — Randy Dobbs, Former CEO and President, GE Capital - Information Technology Solutions (from the foreword to this book)
Viral Leadership is lasting and creates a legacy of related ideas, projects, and solutions. These innovative ideas are sustainable and can even transform far beyond their original purpose. In this book, you will master the actionable strategies in the Four Quadrants of Viral Leadership and harness the power of now to create lasting change.
There are two distinct themes you are going to notice throughout this book. First, that business is perhaps one of the most magnificent creations of all time. And second, that effective leadership is viral in nature. Viral Leadership ignites others, it creates innovation, and it continues to build upon itself. It creates a culture of engagement, not just among the executive, but at every level. This book has been endorsed by some of the top CEO’s of our time, and the ideas in this book have been used by companies across America.
Viral Leadership is your pathway to seizing the moment, and potentially impacting billions of people with something that changes every aspect of life. Viral Leadership is important because it produces true freedom. It frees a leader from being the sole source of power and from being reliant on their own, limited resources.