
Dave Elman's OTHER Induction:
The Power of Expectancy in Hypnosis
A Live Class Taught by Dr. Richard Nongard
Tuesday, June 30, 2026 | 8:00 PM – 9:45 PM ESTERN Time
(Can’t make the date? Pre-register now and get full 24/7 access to the resources and the replay as soon as the event concludes)
Featuring Cheryl Elman as Richard’s guest!
You Know the Famous One.
This Is the One Almost No One Teaches.
Every hypnotist knows the legendary "Dave Elman Induction," the rapid method built on eye catalepsy, amnesia, and progressive relaxation. It is taught in nearly every training in the world, and for good reason.
But Elman wrote about another induction. One that works on an entirely different principle. One that builds deep trance before a single formal suggestion is ever spoken. And it rests on one of the most overlooked forces in all of hypnosis: expectancy.
This is the induction people rarely learn, and it happens to be Dr. Nongard's favorite of all Elman's contributions.

Two Inductions, Two Completely Different Approaches
The induction you already know relies on physical tests and convincers. Eye catalepsy. Amnesia. Relaxation. The body leads, and the mind follows.
This other induction flips that. Here, the mind leads. Expectancy becomes the invisible hand that guides a client into trance before the formal work even begins. Elman documented it, yet it slipped into the shadow of his more famous method, and most practitioners have never been shown how it actually works.
In this live session you will learn how Elman used the psychology of expectancy to build profound trance states, so you can walk into any session and work with any client confidently.
What You Will Discover
The forgotten Elman induction revealed: the lesser known method that sets trance in motion before suggestion ever starts
Why this differs from the classic Elman induction built on eye catalepsy, amnesia, and relaxation, and when each one serves you best
Why expectancy is the silent engine behind every successful induction, suggestion, and act of persuasion
How to frame the moment so the client's own anticipation does the heavy lifting for you
The bridge between expectancy and suggestion: why a prepared mind accepts ideas a guarded mind rejects
Confidence with any client, including the ones who "can't be hypnotized"
The persuasion principles that reach far beyond the chair and into everyday communication

A Guest Appearance from Cheryl Elman
For a portion of this class, we are honored to welcome special guest Cheryl Elman, who carries forward the living legacy of Dave Elman's work. Her presence brings an authenticity and depth to this material that simply cannot be found anywhere else.
Built for Working Practitioners
Whether you practice clinical hypnosis, NLP, or life coaching, this class hands you tools you can use in your very next session.
For the Hypnotist
Add a powerful, fast-acting induction to your toolkit that works even with skeptical or analytical clients
Move beyond the standard Elman method and offer clients an approach they have never experienced
Recover the sessions where a relaxation or catalepsy based induction stalls, by understanding what was missing


For the NLP Practitioner
See how expectancy underpins anchoring, framing, and presupposition at a deeper level
Sharpen your language patterns so suggestions land with less resistance and more uptake
Strengthen rapport and pacing by reading and shaping a client's anticipation in real time
For the Life Coach
Help clients believe change is possible before the change work even begins
Use expectancy ethically to boost client follow-through, motivation, and accountability
Create breakthrough moments that keep clients engaged, referring, and coming back
For Every Practitioner
Differentiate your practice with a rare technique most of your peers have never studied
Grow your confidence walking into any session knowing you can create trance, not just hope for it
Apply expectancy and persuasion principles to your marketing, consultations, and client intake
Why Expectancy Changes Everything
Expectancy is the difference between hoping for trance and creating it. When a client expects to go into hypnosis, their nervous system begins to cooperate before you say a word. This principle quietly governs induction, deepens suggestion, and powers genuine persuasion. Understand it, and you stop pushing against resistance and start working with the natural momentum of the mind.
This is the secret hiding in plain sight, and on June 30 you will finally see it clearly.

Can't Make the Date?
Pre-register now and you will get instant access to the replay along with all the resources, available 24/7 for viewing on your own schedule. Nothing is lost. Everything is yours to keep.
